“Friction” in the food chain is costing money – money that consumers are increasingly showing that they do not value, and don’t want to pay for
Sales, distribution and trading of agriculture has not fundamentally changed over the last 100 years, resulting in a legacy structure that is both cost inefficient and struggling to keep up with the demands of an ever-changing environment. In short, it is no longer fit for purpose
Similar to the physical agricultural market, the digital agricultural market is highly fragmented, consisting of many trading “lakes” but no canals connecting them. Simplify aims to be that network of canals, connecting all the touchpoints, markets etc via one interface, transforming the agricultural “logistics” landscape as we know it
In short, we seek to Simplify IT and enable optimal outcomes for producers, consumers, retailers, restaurants, broader logistics, and bring the power to choose & enable your desired outcome to you